Privacy Policy


PunchLab S.R.L. built PunchLab as a Commercial App. This SERVICE is provided by PunchLab S.R.L. and is intended for use as is.

This page is used to inform website visitors and App users (the term app in the remaining of this document can refer to either App or website) regarding our policies with the collection, use, and disclosure of Personal Information if anyone decided to use our Service.

If you choose to use our Service, then you agree to the collection and use of information in relation to this policy. The Personal Information that we collect is used for providing and improving the Service. We will not use or share your information with anyone except as described in this Privacy Policy.

Information Collection and Use

For a better experience, while using our Service, we may require you to provide us with certain personally identifiable information. The information that we request is will be retained by us and used as described in this privacy policy.

The app does use third-party services that may collect information used to identify you.

We keep your email address, so we are able to communicate with you and keep you informed about important updates in upcoming versions of the app, and in case you chose to, we send you updates about your own statistics, weekly challenge, and other messages to keep you engaged and motivated.

If you participated in our private-beta, we keep the full responses to the surveys you submitted, which can contain sensitive information such as your Instagram handle that you provided. We need this data to better understand the profiles and the needs of the users of PunchLab and provide a better experience.

HealthKit data is only used to provide health, motion or fitness services in connection with the App; HealthKit data will not be used for marketing, advertising or use-based data mining, including by third parties.

We keep statistics on the usage of the App: which mode do people prefer, number of rounds, number of hits, average force, the average intensity, the brand and model of your phone, and the raw data from your accelerometers at calibration time, among others. We use this data to validate our algorithms and to see the features that are most liked and most hated.

We never share your data with anyone, ever. We use GDPR-compliant third-party services for most of our records: MailChimp for the mailing list, google analytics to track website usage, Typeform for surveys, Google Docs for CRM, Google Firebase for App stats, RevenueCat/Stripe to manage payments and subscriptions, Zapier to automate processes,

Delete your information

To delete your PunchLab account, follow these simple steps:

  • • Open the PunchLab app on your device.
  • • Navigate to your profile and tap "edit".
  • • Scroll down to the bottom of the page.
  • • Press the "Delete Account" button and confirm.

Please be aware that all your data will be permanently deleted within 48 hours, except for the information related to your purchases, which will be retained for tax purposes. If you have any concerns or questions, feel free to reach out to our support team for assistance.

Log data

We want to inform you that whenever you use our Service, in a case of an error in the App we collect data and information (through third-party products) on your phone called Log Data. This Log Data may include information such as your device Internet Protocol (“IP”) address, device name, operating system version, the configuration of the app when utilizing our Service, the time and date of your use of the Service, and other statistics.

We collect data about the calibration phase of PunchLab (raw data coming from your smartphone’s sensors) and use it internally to feed our machine learning algorithms and make PunchLab more reliable. Furthermore, we collect data about your device (such as details about your smartphone sensor, the model of your phone) and your training sessions (number of hits, training time, training type and other workout-related statistics). We use this data to provide a personalized training experience, send email suggestions, and analyze the general trend of the app usage to optimize UX.

When signing up on our website using one of our partner’s promotional codes, you are accepting to share your non-identifiable workout statistics with the partner.


Cookies are files with small amount of data that is commonly used as an anonymous unique identifier. These are sent to your browser from the website that you visit and are stored on your device internal memory.

This Service does not use these “cookies” explicitly. However, the app may use third party code and libraries that use “cookies” to collect information and to improve their services. You have the option to either accept or refuse these cookies and know when a cookie is being sent to your device. If you choose to refuse our cookies, you may not be able to use some portions of this Service.

Service Providers

We may employ third-party companies and individuals due to the following reasons:

  • To facilitate our Service;
  • To provide the Service on our behalf;
  • To perform Service-related services; or
  • To assist us in analyzing how our Service is used.

We want to inform users of this Service that these third parties have access to your Personal Information. The reason is to perform the tasks assigned to them on our behalf. However, they are obligated not to disclose or use the information for any other purpose.


We value your trust in providing us with your Personal Information, thus we are striving to use commercially acceptable means of protecting it. But remember that no method of transmission over the internet, or method of electronic storage is 100% secure and reliable, and we cannot guarantee its absolute security.

Links to Other Sites

This Service may contain links to other sites. If you click on a third-party link, you will be directed to that site. Note that these external sites are not operated by us. Therefore, we strongly advise you to review the Privacy Policy of these websites. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Children’s Privacy

These Services do not address anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13. In the case we discover that a child under 13 has provided us with personal information, we immediately delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we will be able to do necessary actions.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Thus, you are advised to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page. These changes are effective immediately after they are posted on this page.

Contact Us

If you have any questions or suggestions about our Privacy Policy, do not hesitate to contact us at

These Terms are effective and were last updated on July 31th, 2019.

PunchLab SRL

Via Marsala 29h

00185, Roma –  Italy